Buick and GMC Showrooms Transforming Across Country

More than 80 percent of eligible dealers are enrolled in dealership update program

DETROIT – Buick and GMC customers nationwide are discovering how a more welcoming dealership atmosphere enhances the experience of buying a new car or servicing a vehicle. More than 1,900 dealers, many in major markets, are showing the way.

The ongoing dealership image enhancement program includes a new exterior façade with updated signage, a bright and airy showroom featuring a customer greeting station, and a customer lounge with free Wi-Fi. In some cases, a café or salon is part of the experience.

The changes are important because both Buick and GMC currently attract more than 40 percent of their buyers from brands outside General Motors.

Gensler, a leading global architecture firm, is helping Buick and GMC marry the new design details with each dealership’s existing building.

Paul Masse, owner of two Buick-GMC stores in New England, has completed one dealership update in South Kingstown, Rhode Island, and is in the process of revitalizing another store in Woonsocket.

“The design group from Gensler did a great job with the colors and appearance,” Masse said. “It really does bring in a new type of customer.”

And Masse’s customers are noticing the differences.

“This new store provides such a comfortable place to buy and service a vehicle,” said Crystal Montgomery of East Providence. “This dealership takes quality to a whole new level.”

To date, more than 170 dealers have completed the image enhancement program. Combined with the number of stores at various points in the process, 1,900 Buick and GMC dealers are involved. By the end of 2013, more than 2,000 buildings across the United States will be fully revitalized.

Read More: http://media.gm.com/content/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Jan/0130_buickgmc

GM shows how interactive car windows could be fun for passengers

 How do you fight boredom if you're stuck in the back seat during a long road trip? Surf the Web on your smart phone? Stare at the scenery and wonder what you're whizzing by? Researchers at General Motors, along with students at the Future Lab at Bezalel Academy of Art and Design in Israel, think there are ways to merge the two.

GM's Windows of Opportunity (WOO) Project asked the Israeli students to "conceptualize new ways to help rear seat passengers, particularly children, have a richer experience on the road." And what they came up with is quite stunning.

Using existing—albeit expensive—technology, the futurists created a prototype entertainment and information system that uses touch- and gesture-sensitive rear door windows. The system ties into the car's information systems—speed and location via GPS, for example—and the wireless Web. Four experimental "apps" displayed on the special window keep the back seat passenger entertained and informed.

According to the press release, the apps include:

• Otto, an animated character projected over passing scenery that responds to real-time car performance, weather, and landscape. With Otto, passengers can learn about their environment in fun, playful ways.
• Foofu, which allows passengers to create and explore by drawing on the window with a finger.
• Spindow, a social media like app that connects riders with others passengers around the globe in real time.
• Pond, an app that allows passengers to stream and share music with other cars on the road, download favorite tracks, and share messages with other passengers on the road.

The Bezalel Academy students demonstrate the prototype system in a video (see below), but there are no immediate plans to put such interactive displays in production vehicles, said GM's press release.

Read More: http://news.consumerreports.org/cars/2012/01/gm-shows-how-interactive-car-windows-could-be-fun-for-passengers.html

GMC Wraps Up Monday Night Football Tour

DETROIT – GMC, together with the NFL, completed its second annual Monday Night Football Tour, with NFL cities reaping the benefits of more than 300 volunteers who built playgrounds as part of United Way’s nationwide effort to get 1.9 million more kids active and healthy by 2018.

Playgrounds were completed in Dallas, Tampa Bay, Detroit, New York City, Kansas City, Philadelphia, Boston, New Orleans and Seattle. Volunteers, including NFL players like  Detroit Lions’ tight end Brandon Pettigrew, contributed more than 1,000 hours of labor.

In Kansas City, Mo., a grade school received a playground it was lacking since its original construction 25 years ago. In New York, a new playground gave young children a place to play at a school previously offering only equipment for older students.

The United Way Healthy Kids Zones—Driven by GMC offered thousands of children the opportunity to climb, build upper body strength, promote balance and agility, and develop strength and endurance. The playground equipment, paid for by GMC and supplied by GameTime, is designed to help children develop active, healthy bodies, as well as personal and social skills.

“GMC recognizes how important it is to raise awareness about the issue of childhood obesity and to create new opportunities for young people to lead healthier lifestyles,” said Craig Bierley, GMC Advertising and Sales Promotion director. “By working with the NFL and United Way, GMC is helping make communities stronger.”

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Terrain and Acadia Continue to Attract New GMC Customers

DETROIT – For the third consecutive time since the GMC Terrain debuted in 2009, the smaller SUV is on track to end the year with more than half its sales coming from brands outside General Motors. And more than one in five is coming from import car and truck brands including Toyota, Honda, and Nissan.

The GMC Acadia also continues to attract new customers to the brand. Like Terrain, Acadia is on track to count more than half of its owners from outside GM in 2011, continuing a four-year trend for the full-size crossover.

Acadia has the lowest cost of ownership in its segment, according to ALG, which tracks residual values, or how much a vehicle is expected to be worth after a certain number of years. Through November, total Acadia sales were up 18.6 percent year to date.

New in the 2012 GMC Terrain is the industry’s first crash avoidance system that exclusively uses a single camera to help drivers avoid front-end collisions. This technology is coupled with lane-departure warning for $295. Starting in Spring 2012, GMC’s new Intellilink infotainment system will be an option. Terrain sales were up 47.3 percent through November.

“Acadia and Terrain are industry leaders in both design and technology,” said Brian Sweeney, U.S. vice president of Buick and GMC Sales and Service. “Consumers are taking notice, as evidenced by each model’s sales increases through the first 11 months of 2011.”

After being redesigned for the 2011 model year, Sierra HD pickups are also ending their first full calendar year on a high note. Total sales were up 30.7 percent in November, and retail sales of ¾-ton extended-cab models were up 74.2 percent.

Retail sales of all Sierra pickups – ½ ton, ¾ ton and one ton – were up a combined 22.4 percent in November.

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GM Lansing Delta Township Plant Builds Millionth Vehicle

LANSING, Mich. – A Crystal Red Tintcoat GMC Acadia Denali rolled off the production line at General Motors’ Lansing Delta Township  Assembly Plant today, the 1 millionth vehicle produced at the automaker’s newest assembly plant in North America.

“This milestone shows the dedication of our team members to provide the highest-quality crossovers,” said plant manager Scott Whybrew. “Our team has established a strong foundation by continually improving our plant operations in order to exceed the expectations of our customers.”

Since starting production in 2006, Lansing Delta Township has manufactured the Saturn Outlook, Chevrolet Traverse, GMC Acadia, Acadia Denali and Buick Enclave. A white Outlook was the first vehicle produced on May 24, 2006.

The plant currently employs approximately 3,700 employees on three shifts and can  manufacture 290,000 vehicles a year.

“Producing the millionth vehicle would not be possible without the great people we have here,” said UAW Local 602 Chairman Rick Martinez. “Our employees are highly trained, and we couldn't create the models with such high quality without our people.”

Read More: http://media.gm.com/content/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Nov/1116_100mil

GMC rolls out less expensive nav system, hints at apps to come

GMC has launched a new navigation system featuring a large, seven-inch screen, a lower price that is less than half that of some automaker systems, and app-like icon controls hinting at future additional functionality.

The $795 Color Touch Navigation System also includes a free three-month trial of XM traffic and weather services. After the trial, users will have the option of subscribing for $12.95 a month for the basic satellite radio subscription, plus $3.99 a month for traffic and weather data.

Navigating through menus is accomplished by tapping icons on the screen for weather, traffic, navigation, and other functions. While the icons lend a smart-phone-like look to the screen, no other application functionality is offered at this time. But a GMC representative strongly hinted that capability will be offered in the future. Other manufacturers including Hyundai and Toyota already offer apps for things like restaurant reviews and recommendations.

In addition to AM/FM and satellite radio and a CD player, Color Touch also includes USB and auxiliary audio inputs, and Bluetooth technology through OnStar for hands-free calls. The navigation system does not include voice activation, however.

Available now on the 2012 GMC Terrain SUV, Color Touch navigation will follow on more GMC models, and other GM divisions are scheduled to get their own versions of the system.

Read More: http://news.consumerreports.org/cars/2011/11/gmc-rolls-out-less-expensive-nav-system-hints-at-apps-to-come.html

GM, Costco join to sell GMC light trucks

DETROIT -- Costco has launched a deal with General Motors allowing its members to buy certain Chevrolet and GMC light trucks through select franchised dealers at a so-called "preferred price" -- generally equivalent to the price that the automaker offers its suppliers' employees.

Rick Borg, vice president of the Costco Auto Program, on Tuesday said the popular warehouse club expects its members to buy more than 5,000 new Chevrolet and GMC light trucks under the program. It started Tuesday and will end Jan. 3.

Costco also is giving a $500 Costco Cash Card to members who participate in the program.

GM spokesman Jim Cain described the Costco promotion as a "brand-awareness program" and a first for GM.

'Great showcase'

"Costco provides a great showcase. It has millions of members nationwide," he said. "This gives us the opportunity to put vehicles on display and reach people in a unique setting outside of a dealership."

GM's "preferred price" is a discount that varies by product, Cain said. It is similar to special prices that employees of GM suppliers are eligible to receive, for example. The deal is not as deep as an employee discount, Cain said.

Eligible vehicles include the new 2011 and 2012 Chevrolet Silverado, Suburban, Tahoe and Traverse and GMC Acadia, Sierra, Yukon and Yukon XL.

Costco members who take advantage of the program can combine the lower prices with other GM rebates and incentives for which they are eligible.

To participate, Costco members must register with the Costco Auto Program online or by calling a special telephone number. They also must complete redemption forms and surveys after making the purchase to receive the $500 Costco Cash Card incentive.


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