Consumers using the app can configure GMC vehicles and compare them to the competition. A simple interface makes it easy to locate a GMC dealer in their area, request a quote, schedule a dealer test drive, or view current offers.
“We recognize that smartphones play an important role in our customers’ lives, including purchase decisions,” said John Schwegman, U.S. vice president of GMC marketing. “The new GMC Showroom App provides our customers with the advanced technology they have come to expect of the GMC brand and the convenience to easily engage with their GMC dealer.”
A survey conducted by Chadwick Martin Bailey and iModerate Research Technologies revealed more than 50 percent of consumers polled use their smartphones to shop. Smartphone sales are expected to continue to increase, suggesting that there may be a growing market for well-executed automaker smartphone apps.
