GM may start the service in the “next couple weeks,” Brian Sweeney, vice president of sales for Buick and GMC, said in a telephone interview. The program would seek to get GMC Acadia owners into a Buick Enclave, for example, and build recognition of more GM vehicles, he said.
“We want to expose customers to other Buick and GMC products,” said Sweeney, who last week met with about 900 dealers that sell the two brands.
Dealers selling Buick need to change and meet the expectations customers have when shopping for a premium car, said Mike Bowsher, co-chairman of the national dealer council for Buick-GMC and president of Carl Black Automotive Group.
“We can't sell Buicks like we did Pontiac,” Bowsher, who runs dealerships in Georgia, Tennessee and Florida, said in a telephone interview. “A lot of us were old Pontiac dealers, and we now have to learn how to handle the Lexus, Ritz-Carlton, Cadillac, Mercedes kind of crowd.”
Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20101011/RETAIL03/101019965/1147#ixzz129y4I4Zy
GMC Dealers
