- Interactive event lets fans find out if their football skills are Professional Grade
- Tour stops include United Way community projects in nine cities
This year’s expanded tour program invites fans to test their football skills against the pros for a chance to win Monday Night Football game tickets, NFLshop.com gift cards and signed memorabilia. Fans can also meet current and former NFL players such as Miles Austin, DeSean Jackson, Mike Alstott and Tony Dorsett, as well as ESPN Monday Night Football announcer Mike Tirico.
After testing their skills and meeting the pros, fans will have the opportunity to test drive the GMC Acadia, Sierra, Terrain and Yukon and discover why GMC is the official vehicle of the NFL. Go to MondayNightFootballTour.com to learn more and register for the event.
“GMC is taking its game plan for the Monday Night Football Tour to the next level by delivering a more engaging interactive event for NFL fans,” said Craig Bierley, GMC Advertising and Sales Promotion director. “In its first year, the tour helped GMC connect with NFL fans in a fun and engaging way. We’re looking to build on that success in 2011.”
As part of the tour, GMC is teaming up with United Way volunteers, including NFL players, to build playgrounds in local communities as part of United Way’s nationwide effort to get 1.9 million more kids active and healthy by 2018.
The United Way Healthy Kids Zones—Driven by GMC will offer children the opportunity to climb, build upper body strength, promote balance and agility, and develop strength and endurance. The playground equipment, paid for by GMC and supplied by GameTime, is designed to help children develop active, healthy bodies, as well as personal and social skills.
“Experts recommend that young people engage in moderate-to-vigorous physical activity for at least 60 minutes a day,” said Kitty Hsu Dana, vice president of Health at United Way Worldwide. “This gift from GMC will offer thousands of children and families the opportunity to improve physical fitness with fun, interactive activities.”
Now in its 37th year, the NFL-United Way partnership connects NFL PLAY 60 with United Way's goal to increase youth health and wellness. Studies show the obesity rate among children has nearly doubled in the last 10 years, with approximately 9 million American children over six years old considered obese and at high risk for health problems such as diabetes and heart disease.
“GMC recognizes how important it is to raise awareness about the issue of childhood obesity and to create new opportunities for young people to lead healthier lifestyles,” Bierley said. “By working with the NFL and United Way, GMC is helping make communities stronger.”
TOUR SCHEDULE
| GMC WEEKEND EVENT DATES | MNF GAME DATE | UNITED WAY PROJECT DATE | NFL MARKET |
| September 24-25 | September 26 | September 27 | Dallas |
| October 1-2 | October 3 | October 4 | Tampa Bay |
| October 8-9 | October 10 | October 11 | Detroit |
| October 15-16 | October 17 | October 18 | New York City |
| October 29-30 | October 31 | November 1 | Kansas City |
| November 5-6 | November 7 | November 7 | Philadelphia |
| November 19-20 | November 21 | November 22 | New England |
| November 26-27 | November 28 | November 29 | New Orleans |
| December 10-11 | December 12 | December 13 | Seattle |
