Thursday, January 19, 2012

GMC Wraps Up Monday Night Football Tour

DETROITGMC, together with the NFL, completed its second annual Monday Night Football Tour, with NFL cities reaping the benefits of more than 300 volunteers who built playgrounds as part of United Way’s nationwide effort to get 1.9 million more kids active and healthy by 2018.

Playgrounds were completed in Dallas, Tampa Bay, Detroit, New York City, Kansas City, Philadelphia, Boston, New Orleans and Seattle. Volunteers, including NFL players like  Detroit Lions’ tight end Brandon Pettigrew, contributed more than 1,000 hours of labor.

In Kansas City, Mo., a grade school received a playground it was lacking since its original construction 25 years ago. In New York, a new playground gave young children a place to play at a school previously offering only equipment for older students.

The United Way Healthy Kids Zones—Driven by GMC offered thousands of children the opportunity to climb, build upper body strength, promote balance and agility, and develop strength and endurance. The playground equipment, paid for by GMC and supplied by GameTime, is designed to help children develop active, healthy bodies, as well as personal and social skills.

“GMC recognizes how important it is to raise awareness about the issue of childhood obesity and to create new opportunities for young people to lead healthier lifestyles,” said Craig Bierley, GMC Advertising and Sales Promotion director. “By working with the NFL and United Way, GMC is helping make communities stronger.”

Read More: http://media.gm.com/content/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Jan/0113_nfl_gm